What is automation?

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 The purpose to advertising is to get people to purchase your service or product. Someone who learns of your business from an online advertisement is 5-10% likely to purchase on the spot. It takes time to educate and nurture leads before they purchase.

A person is more inclined to purchase once they have the opportunity to speak with someone and/or do their research. The process of when a lead expresses interest to when they purchase is also known as a sales pipeline.

Traditionally, a business owner or sales associate will be connecting with each person over the phone, in a virtual meeting, in person, via email, or text message answering questions and addressing concerns.

With automation on your side, information about your business is automatically sent, text message invitations are sent out, and people receive information that will support them in making an empowered decision.

Infusionsoft/ Keap, is a robust automation software. Tools such as webforms, landing pages, booking links, email marketing, text message marketing, and task management support business owners like yourself in generating more business and time. 

 What happens after someone purchases your product or service?

Who on your team needs to be notified?

What information needs to be shared with your customers?

With automation, when a person converts to a customer, they automatically receive their next steps. This may look like sending your customers instructions, digital paperwork to sign, making sure they have directions to the location, appointment reminders, FAQs, and sharing social media such as groups or videos.

If your business offers monthly payment plans for customers, automations send monthly reminders to make sure you get paid on time.

Product and service delivery tools are available such as ecommerce, invoice automations, automatic payments, email notifications, text message reminders, and more. 

 After someone has received your product or service, there is always an opportunity for repeat business and referrals. Referrals are the most reliable way to grow your business, and a referral is 75-80% likely to purchase from you on the spot.

Traditionally, business owners reach out to their past customers individually to check in about their experience, ask for feedback, request a testimonial and referrals. 

In today's day and age, reviews online can make or break a business. Customer feedback campaigns collect information and organize your customers into three categories:

1. Positive experience- these customers loved your service or product. This is an audience where you request testimonials on platforms such as google, yelp, Angie's list, Facebook, etc...
2. Neutral experience- these customers are impartial about your product or service. This is an audience you reach out via email, text, or phone to check in about how their experience could have been better. 
3. Negative experience- these customers are not happy with what they received. For this audience, a one-on-one conversation goes a long way in preventing any unfavorable reviews. 

Impress and multiply your clientele with tools such as customer feedback campaigns, referral requests, review requests, and testimonial requests.